There are several reasons for our publish date of April, but primarily it is so we can allow all the brides from later in the year to be included in the magazine.
Since the magazine is on the newsstands all year, we don't really think a particular publication date is critical to the exposure and visibility for our advertisers. In fact, we see "surges" in our rack sales throughout the year and often in the early spring when wedding season really gets started and lots of brides-to-be start looking for resources and inspiration.
People get engaged every day! So we want to be available to those potential brides and groom throughout the year, providing the local information on products and services WHENEVER they start planning their wedding.